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PANINI BRAND LICENSING

Panini and Essent’ial

A limited edition backpack that boasts minimum C02 emissions in the 60° anniversary of Panini.

From the core element of Panini, the paper, an exclusive collaboration among two Italian companies who are capable to create from this element long-lasting and unique products.

Design and processing of paper are the strengths at the base of the success of Essent’ial products’ created through the use of natural materials, recycled materials and FSC-certified washable cellulose.

The collaboration features the creation of a limited edition Essent’ial x Panini Medium Messenger backpack, out for sales in the respective online shops.

Sixty like the years since the foundation of Panini and like the number of backpacks produced in limited edition, 100% made in Italy.

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