PANINI FIT 360 is the brand created by PANINI for the development of products in the promotional and loyalty fields.
The first use took place in collaboration with Unga, a Dutch company specializing in family-centered loyalty campaigns, through Tesco stores in Hungary, Poland, the Czech Republic and Slovakia. The rich catalog of products includes balls, backpacks, sports and travel bags, a ball with a smartwatch counter and inflatable training silhouettes.