about us


About Us

The PANINI Group, established in 1961 in Modena, Italy, has subsidiaries throughout Europe, Latin America and the United States and employs a staff of over 1.200. PANINI is the largest worldwide publisher of officially licensed collectibles and the clear brand leader. PANINI has distribution channels in more than 150 countries, reaching approx. two million retail outlets. PANINI’s high profile physical and digital products and promotional activities ensure that the millions of collectors remain loyal and actively engaged to Panini and their hobby.

The PANINI Brand has reached the maturity now that most people no matter their age, gender or location recognise it with enormous fondness and as an important part of their growing up and maturity. It brings treasured memories of key highlights in their lives whether that be of a favourite movie or television program, a special moment from a major sport tournament or an outstanding athletic gesture. Collectors all over the world are entertained, fascinated and held mesmerised by the fun of their hobby, from exploring blind sticker and card packets, to trading swaps at school as well as at the pub or online, bringing lasting pride and closure to their albums.

The PANINI experience means swapping, playing and sharing both in the real world as well as in the digital space where a #GotGotNeed can help to get them all. Completed collections are family heirlooms, carefully stored and ready to rekindle the excitement, nostalgia and memories whenever the mood takes them. It is therefore fitting that Panini makes some of its most recognisable marks, heritage artworks and iconic contemporary designs available for authenticating quality products through an established licensing program. This Style Guide will provide inspiration and guidance to assist and support official licensees and partners to enjoy a piece of the legacy that has endured for generations.