Panini teams with SonnyBono on apparel

18 marzo 2021
More than 80 SonnyBono stores will be reached soon with the brand new Panini collection

Modena, 18/03/2021

Panini announces a new license deal in Italy on apparel. For the first time Panini collaborates with the Italian brand SonnyBono, key player in the men’s clothing sector for more than 20 years. The new range includes tees, sweat sets, Polo t-shirts for adults and kids with the use of the iconic Panini bicycle kick and the famous slogan “Celo Celo Manca”. The collection will be produced by the Italian company Centex Spa and it is featured by a mix of bright colors and fluo details. The set of garments will be distributed exclusively by SonnyBono, in its almost 80 stores spread in all Italy and on SonnyBono e-shop from March 19th 2021. For more information visit the e-shop:

About Panini S.p.A. Established 60 years ago (1961) in Modena, Italy, the Panini Group has subsidiaries throughout Europe, Latin America and the United States. Panini is the International brand leader within the world of sticker and trading card collectables with over 1.000 collection launches each year and one of the leading publishers of children magazines and books, comics, manga and graphic novels, in Europe and Latin America with over 7.000 publications yearly. Panini employs a staff of over 1.200. 150 territories are regularly actively engaged with Panini’s physical products throughout every part of the World. 2018 was Panini’s biggest and best year ever as the $1 Billion sales barrier was reached. For more information visit

About SonnyBono For more information visit